Make Your Business Card Work For You
Your
business card can say a lot about you and the company you own or work
for. While the basic function of business cards help introduce and
provide contact information to potential customers, suppliers, or
colleagues it also serves as an advertising function – a mini billboard
that describes your competitive edge or gives reasons why someone
should consider doing business with you.
Every business card should include the basics – that is your contact
information. This should include the name of the business, your name
and title, all relevant phone numbers, fax number; business address,
e-mail address and company website.
Other things that you may want to include are your company’s tag line,
personal academic designations or business accreditations and
additional languages you speak (if important to conducting business).
Business cards can make the first impression you’re looking for to
stand out from the rest. By printing on the reverse of a business card,
your two-sided card will automatically stand out. If all your contact
information fits on the front of the card, then you can use back
printing for advertising or making an impression, including:
- your company’s mission statement
- a series of lines for writing notes
- your company’s advertising message or tag line
- useful information related to your company’s line of business
- listing of your company’s products and services
- testimonials from satisfied customers
- coupon or special offer
- date and time of next appointment
- map or directions to your location
Remember
a unique business card still needs to begin with common sense. The card
must be legible and logically organized. This means controlling the
amount of information on the card so the type is large enough to read
easily, and grouping similar contact information. For instance, the
business information (name, office phone and FAX and address) is a
logical grouping. So is the individual information (person’s name and
title, direct line, cell phone, and pager).
Crucial
to the success of your business card is its appearance. A card that is
poorly designed, contains information that has been handwritten, has
perforated rather than clean-cut edges, or is soiled or worn-looking
conveys a negative impression of the person offering the card. To make
the best impression, let VistaPrint help design, print, and cut your card. Make your business card work for you and stand out from the rest.
