Utilizing Business Cards as a Marketing Tool
Consider
the importance of business cards as a marketing tool. In less than 20
seconds your card will say a lot about you and your company – making a
lasting impression. Here are a few simple designs tips that will make
your card stand out:
- Change
the stock. By using a thick stock your card won’t feel flimsy when cut
down to business card size. You may even want double ply stock or might
consider printing on a specialty paper.
- Change
the shape. A folded business card gives extra surfaces on which to
display a photograph, eye-catching graphics, contact information, or
valuable content. Although this makes the business card thicker after
folding, it will still fit inside a standard business card holder.
- Change
the card’s orientation. By changing the card’s orientation from
horizontal (landscape) to vertical (portrait) you can create something
unique. Do be aware that a vertical orientation means that your card
will be turned 90 degrees when placed inside a standard business card
holder.
- Add
Foil, embossing or die cutting. Adding foil or embossing not only
enhances the richness of your card, it adds a tactile sensation that
many people find pleasing. Because these processes add to the cost of
business cards, it can convey a sense of success and prosperity to your
business.
- Add
brail. Adding brail to your card tells your customers and colleagues
that you are aware and sensitive to the needs of the blind. If you are
a healthcare provider or government organization this may be part of
your ADA compliancy.
- Add
your photograph. Many real estate agents and others business owners are
now adding their photographs to business cards. For best results, use a
photograph that is close-up and no more than 1 ¾ inches.
- Print
on the back. Advertise and making an impression by printing on the back
of your card. Things to include maybe your company’s mission statement,
tag line, coupon or special offer, date and time of next appointment or
map or directions to your location.
No
matter what design you decide the most important key is to keep your
cards circulating. It’s the cheapest advertising you can do and with a
unique fresh look you will be making a lasting impression. Let VistaPrint help you create the design you want.
